I WE KART

The digital marketplace - I WE KART

The digital marketplace - I WE KART(Free onboarding for the first 10,000 women entrepreneurs)
E-commerce: A stimulus for development

I WE KART is a connected commerce plug-and-play platform for women entrepreneurs to showcase person-to-person commerce and sell their products and services beyond regions, territories, and nations. Conversations with consultants, investors, and entrepreneurs show that the market has been designed with men as customers in key categories such as electronics (which accounts for 75 percent of India's e-commerce market). Barely 10 percent of credit cards are in women's names, who form an even smaller share of owners of new-age tech products. In this junction, WE ITTC, in mutual understanding with eArbor, has developed the e-commerce platform I WE KART. I WE KART aims to strategize trade, keeping women producers in mind. Women e-commerce entrepreneurs are provided with relevant skill training programs and information about the payment procedures. The training will help women entrepreneurs easily categorize legal and regulatory frameworks and list and sell their products and services.

For women-owned MSMEs, the potential to benefit is even greater. E-commerce offers women the liberty to work from home while expanding a business. I WE KART isworkingto identify and improve the skills of entrepreneurs and create an e-commerce-ready environment. Providing coaching and mentoring opportunities to enhance their knowledge and expertise enables women entrepreneurs to grow their businesses in the digital space.

I WE KART is an e-commerce platform thatprepares women entrepreneursfor digitalization by handholding these entrepreneurs and their organizations through various awareness programs.

ALEAP aims to bring women entrepreneurs to the e-business world for rural and semi-urban entrepreneurs to reach global markets using innovative technologies and brand-building digital strategies.

Current Events


ALEAP conducted a ZED program whose objective was to improve the manufacturing quality of MSMEs, enhance their productivity and reduce the negative impact on the environment.
The ZED Certification envisages the promotion of Zero Defect Zero Effect (ZED) practices among MSMEs so as to:
  • Encourage and enable MSMEs for manufacturing quality products using the latest technology, and tools & to constantly upgrade their processes for the achievement of high quality and high productivity with the least effect on the environment
  • Develop an Ecosystem for ZED Manufacturing in MSMEs, for enhancing competitiveness and enabling exports
  • Promote the adoption of ZED practices and recognize the efforts of successful MSMEs
  • Encourage MSMEs to achieve higher ZED Certification levels through graded incentives
  • Increase public awareness of demanding Zero Defect and Zero Effect products through the MSME Sustainable (ZED) Certification
  • Identify areas to improve upon, thereby assisting the Government in policy decisions and investment prioritization

Visit of Shri Bhanu Pratap Singh Verma, the Hon’ble Minister of State, MSME, GoI
Dr. S. Glory Swarupa, Director General, National Institute for Micro, Small and Medium Enterprises (NI MSME)
Mr. Shashi Ranjan Verma, Deputy Director, Khadi and Village Industries Commission (KVIC) to Atal Incubation Center (We-Hub); Center for Entrepreneurship Development at ALEAP and Launch of Innovative products of start-ups promoted by AIC ALEAP We-Hub